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Inkblot Way of Work

Why your website looks nothing like the Figma file

You signed off on the design. The website launched. But somewhere along the way, it quietly became something different.

Branding Inkblot Way of Work

Every logo is an inkblot

Whether intentional or not, every logo out in the world is conducting an inkblot test. People see a shape and decide what it means based on their own context. Which then makes the business behind the brand either the author of that projection or a bystander to it.

UI/UX Design Way of Work

The Information Architecture deliverables that save sprint time

Information Architecture (IA) isn’t ceremony; it’s the compression algorithm for product delivery. A small, sharp set of IA artefacts kills ambiguity early, reduces clarification pings mid-sprint, and prevents rework later. When structure leads, speed follows.