The Inkblog

Insights, tutorials, and articles about web development, design, and digital marketing.

Browse by Topic

All Posts Inkblot Opinion UI/UX Design Way of Work AI Branding Development Marketing

Inkblot Opinion UI/UX Design

Your MVP doesn’t need fewer features. It needs one clear job.

Every founder building a first product hears the same advice: cut features. Ship less. Keep the MVP minimal.

Draft

Rebrand or refresh? Five questions to ask before you call an agency

"We need a rebrand" is something we hear all the time, but it's rarely specific.

Draft

Inkblot Way of Work

Why your website looks nothing like the Figma file

You signed off on the design. The website launched. But somewhere along the way, it quietly became something different.

Opinion Inkblot

The brief you wrote isn't the problem you have

Your brief isn't wrong. It's just answering the wrong question. New logo. Website redesign. More posts. A sleeker app. Every one of these is a perfectly reasonable request. And every one of them is a solution someone has already settled on.

Branding Inkblot Way of Work

Every logo is an inkblot

Whether intentional or not, every logo out in the world is conducting an inkblot test. People see a shape and decide what it means based on their own context. Which then makes the business behind the brand either the author of that projection or a bystander to it.

UI/UX Design Way of Work

The Information Architecture deliverables that save sprint time

Information Architecture (IA) isn’t ceremony; it’s the compression algorithm for product delivery. A small, sharp set of IA artefacts kills ambiguity early, reduces clarification pings mid-sprint, and prevents rework later. When structure leads, speed follows.

Opinion Marketing Branding AI

AI isn't your biggest brand risk. Mediocre taste is.

Your biggest risk isn't AI. It's mediocre taste. Not the absence of design skill. The absence of conviction about what makes your brand worth noticing. Taste isn't mystical. It's learnable. It's systematic. And it's your responsibility to build it into your organisation.

Development AI Opinion

Could better design-dev integration be South Africa's secret weapon in AI?

The question isn't whether South African tech teams have the talent to build world-class AI products. They’ve proven they do. The question is whether they'll develop the collaborative practices that allow that talent to execute at global speed.

Inkblot

1000 Days of Building the Bridge

Our goal isn't just to grow Inkblot. It's to demonstrate that there's a better way to approach creative-technical collaboration and to share what we learn along the way.

UI/UX Design Development

Why Your Design System Isn't Developer-Friendly

Design systems promise seamless collaboration between design and development teams. In reality, many fall short of this promise, creating friction rather than flow. The culprit? Common pitfalls that prioritise visual consistency over implementation reality.